The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Integrated Digital & Physical Product
The Invisible Car
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Integrated Digital & Physical Product
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Integrated Digital & Physical Product
Destiny 2 Ghost Skill
Agency: AKQA / San Francisco
Client: Activision Category: Integrated Digital & Physical Product
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp Category: Integrated Digital & Physical Product
Award:
2018 Intellectual Property Gold Pencil
Agency:
McCann / London + MRM/McCann / London + Craft/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP18008G
Award:
2018 Intellectual Property Silver Pencil
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
The Invisible Car
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP18009S
Award:
2018 Intellectual Property Bronze Pencil
Agency:
Cheil / Amsterdam
Client:
Samsung Benelux
Title:
Samsung SmartSuit
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP18010B
Award:
2018 Intellectual Property Merit Award
Agency:
AKQA / San Francisco
Client:
Activision
Title:
Destiny 2 Ghost Skill
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP18029M
Award:
2018 Intellectual Property Merit Award
Agency:
Droga5 / New York + PHD / New York
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP18030M